Effective Date: January 1, 2021

Your privacy is important to us. This Privacy Notice describes the types of information that Herc Rentals Inc. (“Herc Rentals”) and its affiliated companies including, Matthews Equipment Limited o/a Herc Rentals (collectively, “we”, “us”, “our”) collect from and about you when you visit or any other of our websites where this Privacy Notice is posted (each a “Site”), visit one of our U.S. or Canadian equipment rental locations (“Rental Locations”), use our mobile applications (each an “App”), or otherwise interact with us or request services from us as described further in this Privacy Notice. The Sites, Rental Locations, Apps, and other offerings are, collectively, the “Services.” This Privacy Notice also explains how Herc Rentals uses and discloses such information, as well as your rights and choices regarding certain uses of personal information that is collected about you.

The Mobile Application Privacy Notice (“App Notice”) also applies to certain App(s), as identified in the App Notice, and supplements this Privacy Notice. To the extent of any inconsistency between this Privacy Notice and the App Notice, the App Notice shall apply with respect to the Apps identified therein.

Note that this Privacy Notice does not apply to information about you collected by third-party services, applications, or websites or advertisements associated with, linked to or otherwise accessible from our Sites. The information collected or received by such third parties is subject to their own privacy policies and practices. See the “Third Party Websites and Services” section below for more information.


By using any of our Services, you consent to and agree to be bound by our Privacy Policy and Terms of Use then in effect. If you do not agree with any of the Privacy Policy or Terms of Use, you should not access or use our Services.


Information You Provide to Us

We may collect personal information from you when you use our Services, make a reservation (even an abandoned or interrupted reservation), rent our equipment, create an online account with us, provide information to one of our sales coordinators at an equipment rental location, communicate with one of our representatives by phone, email, text message, instant messaging service, join a Herc Rentals membership or loyalty program, sign up for newsletters or our email list, participate in a survey or promotion, request information from us, use “chat” functionality on our Services, apply for a line of credit, apply for a job through the Site, or otherwise contact us. The information we collect from you may be some or all of the following:

We may also collect certain health information from you in certain circumstances, such as when you ask us to accommodate a disability (e.g., by provision of hand controls), or if there is an accident and we need to work with insurance and claims management companies relating to any injury you may incur (“Health Data”).

You have choices about providing certain information. When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide any aspect of our Services, you may not be able to use those Services.

Finally, we collect data that is not identifiable to you or otherwise associated with you, such as aggregated data. To the extent this data is stored or associated with personal information, it will be treated as personal information; otherwise, the data is not subject to this Privacy Notice.

Information Collected from Third Parties or Other Sources

Depending on the Services used and your interactions with us, we may obtain personal or other information about you from third parties or other sources and combine this information with the information we collect from and about you through the Services. Such information may include:

We may also obtain information about you from other sources, including publicly available information, when you interact or connect with Herc Rentals through its official corporate pages on third-party social networks (such as Facebook) or the “apps” on those pages. This information may include, but may not be limited to, name, username, demographic information, updated address or contact information, interests, and publicly observed data, such as from social media posts and interactions and online activity. We may combine this information with the information we collect from and about you through the Services.

Information Collected Automatically

We obtain personal or other information about you and your use of the Services and our products automatically through logging and analytics tools (including those provided by third-parties such as Google Analytics), as well as technologies that we use to monitor the use and location of our rental equipment. Such information includes, but is not limited to:

Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, JavaScript, and other technologies to collect certain information about visitors to our Site or App and interactions with our emails and online or mobile advertisements, and to allow Herc Rentals to keep track of analytics and certain statistical information which enables us to improve our Site and Apps and provide you with more relevant content and advertising on our Site, Apps, or other websites or mobile applications.

We also use third-party cookies and other technologies to personalize and enhance certain Services, to support our Services, provide services on our behalf, facilitate business transactions on our behalf, or provide relevant advertising to you. Some of these third parties use technologies including cookies, web beacons, pixel tags, log files, or Flash cookies on our Site or Apps, which may send them some of the above-referenced information.

Certain parts of our Site or App require the use of cookies to function properly. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Site or App, or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences.

Do Not Track Disclosures

Our systems and Services may not respond to Do Not Track requests or headers. To learn more about the use of cookies or other technologies to deliver more relevant advertising and to know your choices about not having this information used by certain service providers, please click here and here. On your mobile device, you may also adjust your device’s privacy and advertising settings to control whether you want to receive more relevant advertising.

Combination of Information

We may combine the information we receive from and about you, including information you provide to us, information we automatically collect through our Site and App, as well as information collected from other online sources and/or from third-party sources to help us tailor our communications to you and to improve our Services.


Herc Rentals may use the information we collect from and about you for any of the following purposes:

Additionally, if you use the Site or App to connect with third-party services, you authorize us to use information from and about you, on your behalf, to interact with these third-party services based on your requests.


Herc Rentals may disclose the personal information we collect from and about you in the following ways:

Herc Rentals may also share aggregate or anonymous information with third parties for their marketing or analytics uses.

Also, Herc Rentals may sell or purchase assets during the normal course of our business. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Services in a manner that is consistent with this Privacy Notice.


Depending on the laws that apply to you, you may have a variety of legal rights regarding the collection and processing of personal information. You may exercise these rights, to the extent they apply to you, by contacting us as provided at the end of this Privacy Notice, and by following instructions provided in this Privacy Notice or in communications sent to you. Please be prepared to provide reasonable information to identify yourself and authenticate your requests. Note, however, that we may request certain reasonable additional information (that may include personal information) to help us authenticate your requests and/or to clarify or understand the scope of such requests.

We provide our customers with the opportunity to opt-out of having their information used for purposes not directly related to placement, processing, or fulfillment of a reservation or equipment rental.

To “opt out” of receiving future e-mail marketing messages from Herc Rentals, you can click on the “unsubscribe” link at the bottom of an e-mail marketing message or update your information on the Account Profile page on the Site. Please allow up to 10 business days for your request to take effect. Note that if you do business with us, you may not, subject to applicable law, opt out of certain automated notifications, such as order confirmations, based on business transactions (e.g., rentals, billing notices).

To access, review, or update information stored by Herc Rentals in your account, you may visit the Herc Rentals Account Profile page on the Site, where you can view, update, or change personal information about you and update your member profile, password, and associated information.

If you want to limit or prevent our ability to receive location information from your device, you can deny or remove the permission for certain services to access location information or deactivate location services on your device. Please refer to your device manufacturer or operating system instructions for instructions on how to do this. Please note, however, that we may still collect telematics and/or geolocation information for rental equipment that contains such functionality.

If you have any additional questions concerning access to or updating personal information, please contact us at the information provided in the “Contact Us” section below.


The information included in this section applies to residents of California. If you have questions about this Privacy Policy, including anything in this section for California residents, or would like a printed copy of this Privacy Policy, please contact us by e-mail at [email protected].


For details on the personal information (as defined by the California Consumer Privacy Act of 2018 or the “CCPA”) Herc Rentals collected about California residents in the last 12 months, the sources of that information, Herc Rentals’ business purposes for collecting that information, and the third parties with whom Herc Rentals disclosed personal information, please refer to the corresponding sections of this Privacy Policy as follows:


If you are a California resident, you have certain rights, pursuant to the CCPA. These CCPA rights may only apply in certain circumstances and are subject to certain exemptions. Please see the information below for a summary of your rights, how to exercise your rights and the information Herc Rentals requires in order to respond to your requests. Herc Rentals may require certain information to verify the request in accordance with applicable law.


You can exercise your CCPA rights yourself or you can designate an authorized agent to make a request on your behalf. Your authorized agent must be able to demonstrate authority to act on your behalf when submitting a request. If you would like an authorized agent to submit a request on your behalf, please contact Herc Rentals by email at [email protected] for instructions and details on proof and information required for use of an authorized agent.


Residents of Canada are permitted to request and obtain from us information respecting the existence, use, and disclosure of their personal information as well as access to that information (subject to certain exceptions pursuant to applicable laws). Without limiting the above, residents of Canada will, upon request:


The Site, App, and email messages from us may as a convenience contain links to third-party websites, which may have privacy policies and practices that differ from our own. You should be aware that the collection, retention and use of any data you provide on these websites will be governed by the privacy policy of the company providing the website and not by this Privacy Notice. When you access these third-party services, you leave our Services, and we are not responsible for, and do not control, the content, security, or privacy practices employed by any third-party websites and services. You access these third-party services at your own risk.


Protecting children’s privacy is important to us. We do not direct the site or app to, nor do we knowingly, collect any personal information from children under the age of eighteen.


We have taken certain physical, administrative, and technical steps, including encryption, to safeguard the information we collect from and about our customers, users of the Services, and Site and App visitors. While we endeavor to ensure the integrity and security of our network and systems, we cannot guarantee our security measures will be effective or sufficient. In addition, you should be aware that internet data transmission is not always secure, and we cannot warrant that information you transmit utilizing the services is or will be secure.


We retain personal information to the extent we deem necessary to carry out the activities described above, including but not limited to compliance with applicable laws, regulations, rules and requests of relevant law enforcement and/or other governmental agencies, and to the extent we reasonably deem necessary to protect our and our affiliates’ and business partners’ rights, property, or safety, and the rights, property, and safety of our users and other third parties.


Personal information is stored on servers in the United States and is subject to the laws of the United States, where the data protection and other laws may differ from those of other countries. Personal information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate.


Herc Rentals reserves the right, at its sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Notice at any time.


This Privacy Notice is subject to any agreements, including rental agreements, master agreements, credit applications and agreements, and the Terms of Use that govern your use of the applicable Services, App, and/or Site. This Privacy Notice applies regardless of the means used to access or provide information through the Services.

This Privacy Notice does not apply to information from or about you collected by any third-party services, applications, or advertisements associated with, or websites linked from, the Services. The collection or receipt of your information by such third parties is subject to their own privacy policies, statements, and practices, and under no circumstances are we responsible or liable for any third party’s compliance therewith.


We hope this Privacy Notice answers your questions about our collection, use and disclosure of personal information. If you have additional questions about this Privacy Notice or the practices described herein, you may contact us at [email protected] or write to us at the following address:

Herc Rentals Inc.
ATTN: Legal Department
27500 Riverview Center Blvd
Bonita Springs, FL 34134