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 Happy Holidays!
Letter To Our Customers, Investors and Friends

To Our Customers, Investors and Friends,

This is the time of year when many of us observe holiday traditions and celebrate with those we hold dear. In this season of fellowship and good cheer, I hope that you are able to safely spend quality time with family and friends. Even if restrictions may limit our ability to gather, it’s important to connect with those who support and encourage us throughout the year.

With the last weeks of 2020 upon us, I wanted to express my appreciation and gratitude to our customers for their business and our investors for their interest in our company. We responded to the year’s extraordinarily challenging circumstances to make sure that we provided solutions for our customers’ needs while ensuring that our interactions focused on safety and efficiency.

We began 2020 with great optimism. Less than three months into the year our business experienced a severe decline due to pandemic-related lockdowns. By mid-year, we began a gradual recovery and affirmed our role as an essential business supporting customers across a number of critical industries. Since then, we have continued to make progress in returning to business levels that meaningfully advance our long-term strategy and our vision to be the equipment rental industry’s supplier, employer and investment of choice.

Our 2020 performance once again demonstrated Team Herc’s resolve with the rapid integrated enhanced pandemic safety protocols to protect ourselves and our customers. Every team member adapted to new ways of working together when physical distancing prevented in-person interaction. We supported fellow team members and communities in response to numerous natural disasters. And Team Herc collectively maintained focus despite the year’s economic uncertainty, social unrest, political distractions and the many disruptions affecting our daily lives, including arrangements for daycare, schooling and other personal and family matters.

I am proud to be part of Team Herc and appreciate everyone’s perseverance throughout the year’s difficulties. I am confident that better days are ahead and that we eventually will return to a time when we can gather together without worry; conduct our work in the company of each other; and celebrate our successes with handshakes, high-fives and hugs. In the meantime, may you find time to relax during the holiday season as you prepare for what I hope will be a happy beginning to 2021.

Happy holidays and, again, thank you.

Larry Silber
President and CEO

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Company Overview

Focused on you!

Company Overview

We are working hard to make a difference in the world by improving lives and the world around us through our efforts and the equipment we provide:

 

Herc Rentals Inc. is a premier, full-service equipment rental firm ― providing our customers the equipment, services and solutions they need to achieve optimal performance safely, efficiently and effectively.

With more than 50 years of equipment rental expertise, approximately 5,100 employees and approximately 275 company-operated locations primarily in the United States and Canada, Herc Rentals serves a broad range of customer markets, including large and small companies in construction; industrial customers such as large industrial manufacturing plants, refineries and petrochemical operations; and other customers such as governmental entities and government contractors, disaster recovery and remediation firms, infrastructure, railroads , utility operators, individual homeowners, entertainment production companies, agricultural producers, special event management and facility management firms.

A pioneer of the equipment rental industry, Herc Rentals continues to evolve and grow through technological innovations, expanded product offerings and value-added services and consultative solutions to support its customers’ projects.

Our vision to be the supplier, employer and investment of choice in our industry frames everything we do:

  • We strive to have the best and broadest selection of premium rental equipment available and ready when our customers need it, ensuring it performs as promised and providing unsurpassed customer service at every opportunity.
  • We continuously seek to create a supportive, inclusive and collaborative work environment that offers excellent career opportunities, along with training and tools to enable our employees’ success.
  • And, with our Herc Holdings Inc. parent entity trading on the New York Stock Exchange as “HRI,” we are focused on performing as a top-tier business ― operationally and financially ― and continuously earning investors’ confidence in our team.

 

 

Our Purpose Statement

We equip our customers and communities to build a brighter future

 

 

Safety Commitment

Herc Rentals requires an active commitment to, and personal accountability for, safety and safety compliance from all employees and contractors. Operations leaders have a key role in the communication and implementation of, and ensuring adherence to, Safety and compliance policies and standards.

As part of our ongoing commitment to Safety, we will:

  • Protect and strive for improvement in the safety and health of our teammates at all times;
  • Eliminate accidents and non-conformance to safety policies, procedures and practices;
  • Safely meet specified customer requirements and ensure continuous customer satisfaction;
  • Set Safety performance objectives, measure results, assess and continually improve processes and services, through the use of effective safety programs and processes;
  • Responsibly plan for, and swiftly respond to and resolve safety-related events;
  • Communicate openly with internal and external stakeholders and ensure an understanding of our Safety policies, standards, programs and performance;
  • Recognize and reward outstanding Safety performance;
  • Improve our performance on safety issues relevant to our internal and external stakeholders that are of concern and on which we can have an impact, and share with them our knowledge of successful Safety programs and initiatives;
  • Comply with applicable safety legislation, regulations, and industry standards;
  • Promote a culture where Stop Work is an individual obligation and company responsibility;
  • Identify and implement effective management related to Safety risks;
  • Allocate appropriate resources to honor our Safety commitment;
  • Commit to making everyday a “Perfect Day.”

 

This Policy shall be reviewed at least annually to ensure ongoing suitability. The commitments listed here are in addition to our basic obligation to comply with the Herc Rentals Mission, Vision, Values and Code of Conduct, as well as all applicable laws and regulations where we operate. This commitment is critical to our business success because it allows us to systematically prevent and/or minimize losses and adds value for all our stakeholders.