App Privacy Policy



HERC RENTALS INC. (“we” or “us”) respects your privacy and aims to protect the personal data we obtain from you. This Privacy Policy explains what data we collect about you, how we collect it, the measures we take to keep your data secure and the uses we make of it. We also explain the options you have regarding your personal data. When you request services from us, access our websites, or use our mobile app(s) (“App”) you consent to our collection, retention, and use of your personal data in the manner described in this policy and accept the risks as outlined.




This policy covers the personal data we collect about you related to our equipment rental business. It does not address data that does not personally identify you, such as aggregated anonymous data. We are free to use non-personal data as we wish. We do not knowingly obtain personal data from individuals under age 13 years.  We may change or discontinue our App at any time. We can't promise to store or keep showing any information and content you've posted.




Use of this App is authorized only in The United States of America (“USA”) and Canada.  Any use outside of the USA and Canada is unintended and not supported by HERC RENTALS INC.




The following Data Types represent a non-exclusive list of the types and methods of data collection, and are provided as an illustration of how and what we collect as part of the use of our App:


Unique Device Identifiers.  A unique device identifier (or “Unique Device ID”) is an alpha-numeric string of data that can either be part of the hardware of your device or automatically assigned to your device by the operating system or software. We may associate Unique Device IDs with other information and will treat the combined information as personally identifiable information in accordance with this policy for as long as it is combined.  Unique Device IDs may be used to enable certain features and also to personalize and serve advertising based on your interests and usage of other apps.  See “Opt-Outs” below, for information regarding how to limit the use of Unique Device IDs.


Location Based Information.  When you use one of our location-enabled services, we may collect and process information about your actual location. Some Apps and other online services require your location information for one or more features to work.  Where our App collects precise information about the location of your device it will be used to provide location services for the App, and for such things as tagging or check-in.  The location-based services offered in connection with our App are for individual use only and should not be used or relied on as an emergency locator system, used while driving or operating vehicles, used in connection with any hazardous environments requiring fail-safe performance, or any other situation in which the failure or inaccuracy of use of the location-based services could lead directly to death, personal injury, or severe physical or property damage.  The location-based services are not suited or intended for family finding purposes, fleet tracking, or any other type of business or enterprise use – other products exist today that may be used specifically for these purposes.


Unique Mobile App numbers.  When you install or uninstall an App containing a unique Mobile App number, or when such a service searches for automatic updates, that number may be sent to us. Information about your installation, for example, the type of operating system, may also be sent to us. We may use the Unique Mobile App numbers as specifically indicated in the App, as well as to assess the performance of our App or other online services, prevent fraud, provide technical support, conduct research, generate analytics, address internal online services operations, and/or respond to your needs.  We may also use this information to personalize the services offered by us or our affiliates, including providing personalized advertising on some Mobile Apps.


Information Submitted Through the Mobile App.  When you register with us or use the App, you may provide (a) your name, email address, age, user name, password and other registration information; (b) transaction-related information, such as when you make purchases, respond to any offers, or download or use Mobile Apps from us; (c) information you provide us when you contact us for help; and (d) information you enter into our system when using the Mobile App, such as contact information. We may use the information you provided us, in accordance with applicable laws, to contact you from time to time to provide you with important information, required notices and marketing promotions.


Other Information Collected Through the Mobile App.  Subject to the functionality of the App and your particular mobile device, we may also collect additional information through your use of the App including (a) your mobile phone number; (b) any name you might have assigned to your device; (c) your contacts/address book; (d) your web browsing history; (e) information concerning other apps you have downloaded or used; (f) other stored information on your device such as videos, photos, photo location, audio, calendar, passwords, dialer, microphone and/or social network credentials. We may use information collected through the Mobile App as specifically indicated in the App, as well as to assess the performance of our App or other online services, prevent fraud, provide technical support, conduct research, generate analytics, address internal online services operations, and/or respond to your needs.  We may also use this information to personalize the services offered by us or our affiliates, including providing personalized advertising.




Our App uses third parties to collect data and personalize ads based on your interests and your usage of various apps, web browsing, and other data. Interest-based data may consist of, among other things, Unique Device IDs, log data, or similar information, paired with data regarding which apps you use and related usage data.  This advertising helps keeps the cost of online services low or free.  Certain analytics companies that we use may also automatically collect data to help us understand how the online service is being used, such as the frequency and duration of usage.   We may utilize third parties to market to you based on the data gained through this App.




In addition to the options provided by your mobile operating systems, you may opt out of the collection of information on Mobile Apps as follows:


Uninstalling the Mobile App.  You can stop all collection of information by the App by uninstalling the App. You may use the standard uninstall processes as may be available as part of your mobile device or via the Mobile Application marketplace or network from which you downloaded the App;


Opt out of interest-based advertising. See the instructions below or contact us for information about how to opt out from the use of information to serve targeted advertising by advertisers and/or third party network advertisers. Note that the effect of opting out of targeted advertising will be to prevent targeted advertising, but will not prevent you from seeing all advertisements.  Information may still be collected and used  for other purposes (such as research, online services analytics or internal operations, and to enforce your opt-out preferences):


For Apple Users: iOS 7 or higher, you can change your settings in the following location: Settings > Privacy > Advertising.  iOS 6, you can change your settings in the following location: Settings > General > About > Advertising.  iOS 4 or 5, you can opt out following the instructions here.  For further information please see Apple’s website here.


For other major mobile platforms: Open the platform account settings, select “Ads”.


Opt out of location data go to “settings” on your mobile device to opt out of the collection of location data.


Opt out of Cross-App Data Collection - the Digital Advertising Alliance (“DAA”) offers a separate choice tool for the collection of cross-app data on a mobile device for interest-based advertising and other applicable uses. To exercise choice for companies participating in this choice tool, you can install the DAA’s AppChoices app (see




The intellectual property rights in the App and copyright in all material stored, displayed and accessible on the App are either owned by us or duly licensed by third parties. All such rights are reserved.  Any intellectual property, in photographic or any other format that you submit or post to the App, as between you and HERC RENTALS INC., is owned by you.  You are only granting us the following non-exclusive license: A transferable and sublicensable right to use, copy, modify, distribute, publish, and process, information and content that you provide through our Services, without any further consent, notice and/or compensation to you or others. These rights are limited in the following ways:


You can end this license for specific content by deleting such content from the App, where available, or generally by closing your account, except (a) to the extent you shared it with others as part of the App and they copied or stored it and (b) for the reasonable time it takes to remove from backup and other systems.  We will not include your content in advertisements for the products and services of others (including sponsored content) to others without your separate consent. However, we have the right, without compensation to you or others, to serve ads near your content and information, and your comments on sponsored content may be visible.  Other users and/or visitors may access and share your content and information.  While we may edit and make formatting changes to your content (such as translating it, modifying the size, layout or file type or removing metadata), we will not modify the meaning of your expression.  Because you own your content and information and we only have non-exclusive rights to it, you may choose to make it available to others, including under the terms of a Creative Commons license.  You agree that we may access, store and use any information that you provide in accordance with the terms of this Privacy Policy and your mobile privacy settings.




Where required by applicable law we provide users with access to personal information they provide through online services and the ability to review, update and correct it as and when necessary. To help protect your privacy and security, we will take reasonable steps to verify your identity, such as requiring a password and user ID, and possibly photo ID before granting access to your personal information.




This Privacy Policy and any dispute or claim arising out of or in connection with this Privacy Policy or its subject matter (including non-contractual disputes or claims) are subject to U.S. law, and any such disputes will be subject to the forum of Florida.




We hope this policy answers your questions about our collection, use and disclosure of your personal data. If you have additional questions about this Privacy Policy or the practices described herein, you may contact us at or write to us at the following address:


Herc Rentals Inc.
ATTN: Legal Department
27500 Riverview Center Blvd
Bonita Springs, FL 34134